![]() ![]() She sets up boards of product choices for clients so they can click through directly to the sources and make their own purchases. Woolf then uses Pinterest as a "virtual shopping list” for her clients. "Then I can translate the visuals into a shared language that we use as a filter for design choices." "Clients who lack a design vocabulary can use pictures to explain what they're looking for," Woolf says. She asks them to start out on Houzz and create an ideabook – the online version of tearing images out of home decor magazines. Collaborate with clientsĪmy Woolf of Amy Woolf Color Consulting uses both Houzz and Pinterest to work with clients. Start an ideabook on Houzz, or create a few boards on Pinterest to get a feeling for how they work." You'll be armed with insights that will help you make the sites work harder for you. Try out Houzz and Pinterest as they might. Gesler also recommends testing the waters first by exploring the sites. If potential clients get excited to learn more about you and what you do, you need to have a place for them to go. "If you're creating a presence in social media to build your business, the goal should be to drive traffic to your website," Gesler says. ![]() "Any designer interested in using social media for their business needs to ask themselves: What are my objectives and goals? Will the users in this channel find what I'm offering relevant?"Ī profile on Houzz or Pinterest (or any other social media site) does not replace having a solid website for your business – at least not yet. Shelley Gesler, social media manager at Sherwin-Williams, recommends you consider your needs before you dive into any social media site. Professionals use Houzz to create profiles for their businesses homeowners use it to create ideabooks for their projects and, increasingly, to research and hire professionals. "Houzz has the world's largest professional image database of home interiors and exteriors – more than 2.5 million photos," says Liza Hausman, VP of Community for Houzz. Houzz has more than 16 million unique users – 90 percent of whom are homeowners – coming to the site for design inspiration, project advice, product information and professional reviews. Content can be uploaded by anyone, from just about anywhere online. Images are organized into thematic Pinboards created by users. Pinterest has more than 70 million members who use the site to get ideas for just about everything – from tattoo designs to recipes to paint colors. If you haven't yet experimented with either of these social media platforms for inspiration or to build your business, here are a few tips to help you get started. A look at putting these two social media inspiration sites to work for your business. ![]()
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